Communication project created by Portfolio in collaboration with the Carter & Bennett agency, which includes the restyling of the logo and the redesign of the entire information system in the store. The logo has been made simpler and more modern and able to better express the values and objectives of a company increasingly oriented towards dynamism, openness towards the customer and the social world, while maintaining continuity with the previous graphics. The wayfinding project was created inside the most important store of the group and is composed of different types of signs coordinated in design and in the use of materials and colors with pictograms and graphic elements that allow for better identification of the services and departments in harmony with the architectural context.
