Portfolio prepares advertising campaigns through specific marketing strategies. Today the most effective strategies involve an integrated approach that avails of multiple communications channels including the traditional media and the new online advertising media (adwords campaigns, SEO-SEM campaigns, Facebook, twitter, linkedin).
A text, whatever its type, must always be correct in form, consistent with the communication strategy, effective, clear and must achieve the intended purpose. Portfolio takes care of the drafting of texts, updates and checks contents and topics for: corporate literature, websites, social networks, corporate blogs, newsletters.
From the creation of new packaging to the restyling of existing packaging already on the market. Packaging can provide information, identify the product and enhance the brand image. It achieves its effect through visual and tactile sensations, and if the packaging is original and impactful it will quickly catch the customer’s attention.
Portfolio is in the business of designing and developing corporate identity. This includes studying the name, creating the logo and the coordinated image of all elements that assist in the creation of a strong brand personality and characteristic style which enable the brand or the company to be recognised and selected by their customers. Corporate identity therefore becomes critically important to successful communications between the company and its target market.
Design and development of graphics for the corporate documentation: annual reports, institutional monographs, house organ product brochures, booklets, leaflets, newsletters, catalogues, calendars, invitations, folders, etc.
Development of identification systems for in-store
brands (coordinated image at sales outlet, displays,
display stands, paperboards, display materials, in-store events, etc.).
Graphic design and creation of websites, portals, e-commerce, CMS, blogs which are visible and usable on devices such as tablets and smartphones, always optimised and configured so that they can be easily identified by search engines.
Planning of email marketing campaigns that involve the creation and sending, in a targeted and personalized way, of newsletters in the form of emails.
These allow you to pursue the most varied objectives: how to acquire new customers, retain existing ones, consolidate your brand or make institutional communication.
Web marketing is the sector of business activities useful for studying the market and developing commercial relationships (promotion/advertising, distribution, sales, customer service, etc.) through the planning and implementation of SEM (Search Engine Marketing), SEO (Search Engine Optimization) and Social media marketing strategies.
Portfolio provides a Social Media Manager, a professional external to the company who daily replaces the client, answers questions from the community, defends its online reputation, writes new articles and publishes them on the site, on the blog, and develops relationships on social networks, shares articles and posts, providing always updated news and making information to spread virally to increase visibility in search engines and attract new contacts in social profiles.
Portfolio in collaboration with a young musician and producer, adds a further service to its skills in the field of communication, proposing itself as a partner alongside film and commercial video production companies, editorials, VFX and videogame production for the creation and synchronization of original or revisited musical pieces based on the needs of the client, always guaranteeing competence, creativity and reliability.
Contact us. We are at your disposal to understand how we can address your every communication need, whether big or small.